Advertising Information
Cardinal Advertising Rate SheetUpdate 9/24/2009: All rates are now calculated by square inch, instead of column inch. The prices have not changed, just the unit of measure. This change provides a standard that both advertising agencies and local businesses can understand when purchasing advertising.
The Cardinal is 10 in. wide (divided into five 2-in. columns) by 15 in. high.
Flat rate per square inch: $3 (Minimum of $12 – 2”x2” ad)
Example: A 4” wide x 5” high ad is 20 sq. inches. 20 sq. inches x $3 = $60.00 per insertion before any discounts which might apply.
Size Discounts (in square inches)
32 - 60 . . . . . . . . . . . . . . . . . . 05% off
60 - 100 . . . . . . . . . . . . . . . . . 12% off
. . . . . 25% off
Black and White Ads
1/8 page ad . . . . . . . . . . . . . . $53 (no discount for size)
1/4 page ad . . . . . . . . . . . . . . $107 (includes the 5% discount)
1/2 page ad . . . . . . . . . . . . . . $198 (includes the 12% discount)
Full page ad . . . . . . . . . .. . . . $338(includes the 25% discount)
Color Ads (a 50 % up-charge will be applied to the gross B&W ad charge)
1/8 page ad . . . . . . . . . . .. . . . $79 (no discount for size)
1/4 page ad . . . . . . . . . . . . . . . $160 (includes the 5% discount)
1/2 page ad . . . . . . . . . . . . . . . $297 (includes the 12% discount)
Full page ad . . . . . . . . . . . . . . $506 (includes the 25% discount)
Discounts for Multiple Insertions:
2 insertions . . . . . . . . . . . . 05% off
3 insertions . . . . . . . . . . . . 12% off each ad
4+ insertions . . . . . . . . . . 20% off each ad
Publication dates: 2009-2010 School Year
Deadline for ad copy and arrangements: 2 weeks prior to desired publication date
Fall Quarter Oct 15 Oct 29 Nov 12 Dec 3
Winter Quarter: Jan 28 Feb 11 Feb 25 March 11
Spring Quarter: April 22 May 6 May 20 June 3
Cardinal Advertising
Skagit Valley College
2405 East College Way
Mt Vernon, WA 98273
360 416 7862
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